Pure torture.

There’s been quite a few ingenious alarm clock concepts of late. They all have one thing in common – force you to physically get up to turn them off. The Carpet Alarm Clock is a variation to that whole meme. In order to turn it off, you have to get up and step on it. If you really want to make it a challenge, place it far away from your bed. Of course it wouldn’t be a clock if it didn’t have and LCD screen to indicate time too.

Designer: Sofie Collin & Gustav Lanberg